1/28/2013

5 Great Ways To Promote Your Videos Across The Web (via socialtimes)

5 Great Ways To Promote Your Videos Across The Web

by

When you upload a video to the web you can cross your fingers and wish on a star that it will become an instant viral hit, but odds are you will have to do a bit of promotion to help get things moving if you want to get the big views. Fortunately, it doesn’t take a huge amount of time or effort to promote your videos across the web. Read on for some simple tips that can help you to gain exposure and views for your online videos.

Optimize Your Metadata

A big part of promoting your video comes before the first viewer watches your clip, and that part is optimizing your metadata. It’s important to optimize your tags, titles and text in order to boost your traffic. Make sure to include tags and keywords that people will search for in order to discover your video. If you don’t pay attention to these tiny details when you upload your video then nobody will find it in search results.

Tap Your Personal Social Networks

What are friends for if not to help you out? There’s a good chance you already have a Facebook and Twitter account. Use these sites to promote yourself! If you’ve just uploaded a new video then post a link to your Facebook account and tweet about your new video on Twitter. Your friends are want to know what you are up to and what new projects you are working on – otherwise they wouldn’t be a part of your Facebook network or following you on Twitter.
Share your videos on any social bookmarking sites you are a member of as well, such as Stumble Upon. Ask your friends and contacts to share your video with their friends if they like it, and do the same for them when they share links with you.
When you post videos on Facebook and Twitter you start building your base of views. Your friends will watch the videos because they know you and, if they enjoy your content, they might even share it with their own networks. Just keep in mind that you don’t want to take a spammy approach to your friends. Posting a link to your newest video on your own Facebook wall is fine, but when you start posting your video to all your friends’ walls or tagging all your friends in your videos it can get real old real fast, and could lose you some friends. However, share subtly and your personal social networks can be a great beginning to spreading your videos online.

Don’t Underestimate The Power Of Video Sites

When you look at your profile on YouTube or Vimeo or whichever online video site you are using, if you see that you’ve got zero friends or contacts then you are going about things in the wrong way. One of the best places to promote your videos is on the video sites themselves, through your fellow video creators. If you don’t have a network in place on your video site yet then get started.
This will take a little bit more time than sharing links on Facebook and Twitter, but is definitely worth it in the long run. You also don’t have to do it all in one sitting. As you see other online videos that you like, add the creators to your contacts. Comment on their posts, send them messages telling them you like their work and start building relationships. You will quickly discover that these creators will start watching your videos as well, commenting, “liking” and sharing with their own friends. This can lead to a boost in your video views, not to mention the fact that it will lead to creative inspiration as well as help you to grow and thrive as part of the online video community.
On YouTube you can also promote your videos through video responses. Find a popular video that is about a similar topic and post your video as a response in the comments field. Your video will appear directly below the popular video clip, and viewers can click to check it out.

Reach Out To Bloggers

If you are looking to get a lot of views on your videos in a small amount of time then one of your best bets is to reach out to bloggers. Search for bloggers that cover the sorts of topics that you are making videos about. For instance, if you have created a series of cooking videos, in which you share your favorite recipes, then you can contact food bloggers to let them know about your project. You may never hear back from them, but if you are lucky they could write about you and embed some of your videos on their blog.
Reaching out to bloggers can be frustrating at times, as it can be difficult to find contact information and you could email fifty bloggers and only hear back from a few. However, if you take the time to share your work with relevant bloggers it could pay off.
On a side note, when contacting bloggers it’s always best to personalize it. We know when you’ve just copy-pasted a form email to us, but if you seem to really know about us and about the content that we have covered in the past then we will be more likely to get back to you.

Share Your Videos In Niche Communities

In the same manner in which you share your video with niche bloggers (such as food bloggers for cooking videos), you should search for niche communities, groups and forums to share your videos as well. If there is a Facebook group for bread lovers then join it and post a link to your bread baking video; if you discover a forum for people who make ice cream then share a link to the video in which you share your recipe for cherry chocolate truffle milkshakes.
Just keep in mind that different groups and communities have rules about sharing links and videos, so check first to make sure that you are complying with the rules and don’t be spammy. It is important to only share your videos in relevant forums and communities that you think will gain something from viewing your content.
By using these simple tips you can quickly increase the view count on your online videos. How have you promoted your online videos in the past? Were the methods you have used effective?

1/21/2013

Man posts on Facebook: 'im about to get shot'; gets shot

Shortly after an alleged crime spree, a Michigan man takes out his cell phone and announces his fate on Facebook. It comes to pass very quickly.

by Chris Matyszczyk
It seems that people want to announce everything on Facebook, even their imminent demise.
30-year-old Eric L. Ramsey knew his time was up, so he took out his cell phone and posted on his Facebook wall: "Well folkes [sic] im about to get shot. Peace"
As NBC News reports, some of his friends thought he was joking.
However, shortly after his 3:15 a.m. post, he was fatally shot by a policeman.

The police were searching for Ramsey after he allegedly kidnapped and raped a woman at Central Michigan University, set a house ablaze, stole a sanitation truck, and rammed into the cars of two Michigan State troopers.
The victim of the alleged rape had managed to escape and had alerted the police.
The Isabella County Sheriff, Leo Mioduszewki, said in a press release (PDF): "A short while later, a Crawford County Deputy located the sanitation truck, and the suspect ended up hitting the deputy's car head on. The deputy then got out of the patrol car, ran up to the cab of the pickup, and fired shots, fatally wounding the suspect."
It's not clear what time Ramsey was shot or how he had time to make the Facebook post.
Ramsey isn't the first alleged criminal to have used Facebook during his activity. Two years ago, a man held a woman hostage in a Utah hotel and posted constant updates to his Facebook account.
In the case of Ramsey, Facebook seems to have been the only way he could offer a short goodbye.

1/18/2013

Microsoft brags: Bing is better at Facebook searching

The number-two search engine boasts that it returns way more stuff from your Facebook friends than it used to.
by Jennifer Van Grove
The social sidebar now displays more stuff posted by your Facebook friends.
(Credit: Bing)
Two days after the limited beta release of Facebook Graph Search, Microsoft's Bing search engine has provided people with a more accessible and straightforward way to uncover the status updates of their Facebook friends.

Thursday, the number two search engine announced that it has expanded its ability to display Facebook status updates and other information from friends in its social sidebar. Microsoft somewhat incoherently claims that "[f]ive times more of your friend's Facebook is now searchable on Bing," although it's not entirely clear what that means.

The social sidebar is the right-hand area that displays material related to queries from social networks such as Twitter, Foursquare, and Klout. The bar has been beefed up to return status updates, shared links, and comments from Facebook friends related to your searches. The bar also emphasizes friends' Facebook photos in greater detail.

"Initially, Bing only pulled in data from Facebook friends related to a query based on what they 'like,' and information in their Facebook profiles such as where they live, work, and went to school," Bing's corporate vice president Derrick Connell told CNET. "Now, Bing pulls content including status updates, shared links, photos they've shared, and comments related to a query. All of these new signals add up to about five times more information Bing can index per user."
Until Facebook's new Graph Search rolls out to more people and starts returning status updates -- the product is limited to photos, places, people, and interests -- Bing's search engine just might be the best way to surf through your friends' old Facebook posts. Seems a little backward, doesn't it?
The additional Facebook material in Bing further corrects an early shortcoming in the social sidebar. When Microsoft first launched the bar last May, its focus was on connecting searchers to potential "experts" among your friends who might help answer a query. The connect-to-experts intention is still a part of the sidebar experience, but it's more implied than expressed now. Bing seems to have finally recognized the obvious: showing is better than telling.
The addition of more Facebook content may well make Bing more attractive to some searchers, who could find the updates a compelling reason to pick it over Google.
Update, 4:49 p.m. PT:This post was updated with a statement from Bing.

1/17/2013

iPhone 5S, low-cost iPhone 5 to debut this summer, analyst says

We may see both the iPhone 5S and a lower-cost iPhone 5 variant in June or July, says KGI Securities' Ming-Chi Kuo.



by Lance Whitney

Will Apple release two new iPhones this summer? 
Will Apple release two new iPhones this summer? (Credit: CNET)

Apple could have a busy summer if the latest iPhone forecast from one analyst comes to fruition.

The company will launch an iPhone 5S and a revamped version of the iPhone 5 in June or July, predicts KGI Securities analyst Ming-Chi Kuo.

In an investors note received by MacRumors, Kuo said the iPhone 5S would be similar to the current model but offer a few improvements, including an A7 chip for faster performance and a fingerprint sensor. The camera specs would bump up to an f2.0 aperture and a smart LED flash.

The revamped iPhone 5 would be a lower-cost version of the current model in a somewhat thicker case made of plastic and offer a choice of six colors. The analyst estimates the phone would sell for an off-contract, or unlocked, price of $350 to $450.

Rumors of a low-cost iPhone have heated up this month with claims from The Wall Street Journal and Bloomberg and forecasts from other analysts. But most of the reports have cited a launch time of later in the year.

On Monday, Taiwan-based DigiTimes also said the new low-cost iPhone would be outfitted with a plastic chassis in order to cut costs. However, it's difficult to envision Apple going too cheap on the exterior as that's not the company's usual style, even when trying to lower costs.
And how is the current iPhone 5 faring?

Apple investors have been concerned over recent claims that the company recently cut its iPhone orders in half. But Kuo believes fourth-quarter sales will beat expectations.

Based on supply chain checks, Apple likely shipped 52 million iPhones last quarter, Kuo said, according to AppleInsider. If true, that would represent a 41 percent gain over the year-ago quarter.

The iPhone 5 may have accounted for 35 million units for the quarter, a drop from Kuo's previous estimate of 36.5 million. The iPhone 4S contributed 9.5 million shipments, followed by the iPhone 4 with 7.3 million. For all of 2012, Apple may have shipped more than 140 million iPhones, the analyst added.

1/16/2013

Facebook's Graph Search: Big deal or big joke?(via CNIET)

Google killer? Yelp destroyer? Hold your horses, folks. Some pundits predict game-changing things from Graph Search. Others are saying it's no great shakes.
 
by Jennifer Van Grove
Facebook CEO Mark Zuckerberg
Facebook CEO Mark Zuckerberg announces Graph Search at company headquarters today.
(Credit: James Martin/CNET)


We didn't get a Facebook phone, but Graph Search, the social network's beta tool for instant access to people, photos, places, and interests embedded within 1 trillion connections, has equally significant implications -- or maybe it doesn't.

Graph Search, available today in limited release, is Facebook search with context. A bigger search bar offers members a way to type in their natural language queries and find photos from their past, restaurants their friends have visited, music and movies their buddies like, or even potential dates, would-be pals, job recruits, or media sources. When Facebook doesn't have the answer, Bing will fill in the blanks with regular Web results.

"Graph Search enhances Facebook's functionality and makes it more useful to users," Rebecca Lieb, digital advertising and media analyst at Altimeter Group, told CNET. "There's a bit of a LinkedIn dimension -- find people in X city who work for X corporation -- but with strong natural language search capabilities for ease of use."

Forrester analyst Nate Elliott, in a phone interview with CNET, said disdainfully that today's press announcement amounted to basic hygiene.



"For them to call this big news feels like a bad joke ... They're taking an unacceptably bad part of the service and making it usable," he said, adding that Facebook has merely exited 1995 and now has a product actually suited for the 2000s.

Elliott was adamant that analysts and members of the media looking to find reasons to call the reveal a big deal were "desperately trying to find use cases for a tool without a use case in mind." He specifically cautioned against concluding that Graph Search would have any real impact on Yelp, Foursquare, and others in the social recommendations space.

Friends, Elliott said, help you decide what you're going to explore, but you turn to other sources of information to determine if you want to frequent a restaurant or watch a movie. "I don't see a lot of overlap between [Graph Search] and the behaviors people engage in on Google and Yelp."

On the opposite side of the fence are a number of industry pundits who truly believe that Graph Search will have a massive impact on Facebook's bottom line.

"Search, on the face of it, looks like a more minor announcement, but it has tremendous potential impact to users," Altimeter industry analyst Susan Etlinger told CNET in a phone interview.

Etlinger argued that Graph Search will be Facebook's instrument for growth -- that is, the tool that keeps members active as the social network reaches its maximum capacity. "The number of people in the world is finite," she said. "The engine of growth is sharing."

Her colleague Lieb also challenged Elliott's theory of recommendation irrelevance. "As search develops, it could disrupt the business models of social platforms such as Yelp, Foursquare, or Google Local, which help consumers find things such as movies, restaurants, and services based on friends' recommendations."

Julien Blin, an analyst covering consumer electronics and mobile broadband for Infonetics, took the argument a step further. He told CNET that Graph Search could become a major threat to Google and Amazon once it becomes available on mobile phones and incorporates the Facebook Gifts product.

"We could imagine a case where a Facebook user is searching for 'friends who bought shoes in San Francisco.' Then [Graph Search] would pull up a list of shoe stores with comments and reviews from friends," he said. "The Facebook user would have the option to click on the Facebook 'Want' button to buy the items, or even gift the item to other users via Facebook Gifts. This type of service would compete directly with Amazon."

For now, all arguments about the implications of Graph Search on Facebook's business are entirely theoretical. The social network has admittedly launched an extremely beta, Web- and English-only product to a few hundred thousand people. The product isn't even capable of searching Facebook posts or Open Graph actions like song listens, which makes it only partially usable to the members who have it and of no immediate value to brands or advertisers wanting to derive more intelligence about members' interests and relationships.

We won't go so far as to call Graph Search a joke, but Elliott's point about this release being basic site hygiene seems more and more apropos the more we think about it.

"Right now you can't find anything on Facebook, no matter how much you search for it," Elliott said.

Should we be applauding the release of a piece of software that seems long overdue? That's for you to decide.

1/15/2013

Apple stock drop lingers following iPhone parts reports

Apple's stock went down and stayed down today, following news that the company had slashed orders for iPhone parts.
by Josh Lowensohn
Think this chart, but reversed.
Think this chart, but reversed.
(Credit: CNET/James Martin)

Shares of Apple stayed down today following a drop that sent the stock down below $500 for the first time since February.

The stock ended the day at $501.75, down $18.55 or 3.57 percent.

The cause for the initial drop came from a pair of stories yesterday -- one from Japan's Nikkei and another later in the day from The Wall Street Journal -- claiming Apple cut its component orders for the iPhone by nearly half last month. The suggestion from both was that demand for Apple's iPhone 5 had declined, causing Apple to slow down on manufacturing orders for more devices.

Some analysts were quick to reassure investors that the reports were simply more "noise" and, in fact, old news.

"We believe this news is not new, as we first discussed potential supply chain component cuts in our report on December 19," JP Morgan analyst Mark Moskowitz said in a note this morning. "We believe the news is more noise, and we believe the stock reaction has been overdone," he added.

Apple reports its fiscal first-quarter 2013 results next week, the first full quarter's worth of iPhone 5 sales, a product that went on sale in September. Analysts, on average, expect the company to have sold just under 50 million iPhones in the three-month span that ended in December. However some of that is expected to be sales of the older models like the iPhone 4S and iPhone 4, which Apple continues to sell.

1/14/2013

Apple is done, say teens

Future adults allegedly believe, according to research, that Apple isn't cool any more. They're more impressed by Samsung's Galaxy and Microsoft's Surface.

Love on the Surface.
(Credit: Microsoft/YouTube Screenshot by Chris Matyszczyk/CNET)


When you want to know what's cool, you ask a teenager.

You have to ask her nicely or she will scowl you into oblivion or patronize you into a painful purgatory.

So I'd like to prepare you for some of this difficulty.

Teens have decided that Apple is, like, so over. If you want to be a veritable cooleratus, you want to be seen with a Samsung Galaxy phone in your hand or a Microsoft Surface laptoppy tablet stuck under your arm.

This definitive information comes to me courtesy of research performed by Buzz Marketing, as well as three 14-year-olds who tried to rob me of my orange Puma sneakers.

When they saw I had an iPhone, they couldn't even be bothered to take the sneakers. (I exaggerate slightly about this last element.)

As Forbes reports it, one of the sources of this deep technical disturbance is the self-obsession of those older people known as parents.

They have allegedly tended to toss older Apple products at their children, while buying themselves the latest iPhones.

Inevitably, this has caused a touch of pouty resentment among their offspring, who are forced to explain to their friends that possession of a smaller screen is not in any way their own fault.

Buzz Marketing's Tina Wells told Forbes: "Teens are telling us Apple is done. Apple has done a great job of embracing Gen X and older (Millennials), but I don't think they are connecting with Millennial kids."

This will surely explain why Microsoft had large numbers of Glee-ful teens dancing away in the launch ad for the Surface.

It may not explain so well why the Surface hasn't yet sold in limitless numbers.

Still, it's Apple's greatest challenge to maintain cachet as its products appear in so many more hands of so many more vintages.



When your logo gets seen too often, it can become a symbol of the establishment, rather than the renegade that teens are often desperate to embrace.

Teens want to believe that they have the inside track and that everyone else is worth nothing more than a snort. Why, they'll even allegedly drug their parents' milkshakes in order to get online.

They have great faith in their ability to unearth the novel and decry the status quo. The iPhone 5 was, for them, a little too staid.

As, it transpired this week, is Facebook.

But, as they learn only a little later, their feelings can't be trusted. Their greatest emotional stability lies in its fickleness.

Which, of course, ought to give hope to brands that haven't been in teens' minds for a long time.

I'm thinking of you, Nokia.

1/11/2013

Google releases official Chrome beta channel to the Play store


Jan 10 AT 7:45 PM Dustin Earley
 

Want to stay at the very forefront of web-browsing technology? Don’t mind a few hiccups along the way? Google’s got your back. Just announced on the Chrome blog, Google has released an official Chrome for Android beta channel into the Play store, compatible with all Android 4.0+ devices.

According to the blog post detailing the release, Chrome beta will include early access to new features, and will be able to be installed right alongside stable Chrome releases. In the latest beta build, accessible only by clicking the link below (searing apparently won’t work), Google has improved the Octane performance benchmark on average by 25 to 30 percent. There are some HTML5 features for developers included, as well.

Even though Google was quick to mention Chrome beta builds may contain bugs, all of Google’s beta products have a reputation for being daily driver worthy. I’d expect the same out of Chrome beta for Android. Be sure to download the latest beta build and let us know what you think.